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Recent Articles

OpenAI's Brand Refresh: When AI Companies Hire Human Designers

We try to unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography, minimalist aesthetic, and animations created, ironically, by humans.

Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution

Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.

7 Benefits of a Strong Branding Strategy (Connecting to People and Profit)

A branding strategy is like the blueprint to a building, the tactics on a battlefield—it shapes the way you build, move, and share your brand.

The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment

Design & Culture

Investing in your brand is always an investment, and it can pay off more quickly than most people realize. Let’s talk about it.

Design & Culture

The Ultimate Guide to Branding a City, Smart City, or Town (Plus 6 Examples)

How to Do a Rebrand in 10 Steps (With Free Tools, Templates, & More)

Brand Identity Toolkit (Free Download)

5 Tips to Launch Your Rebrand Easily and Successfully

How to Determine the Value of a Rebrand

6 Ways Brand Design Can Improve Your Business

Boise Logo Design Tips for Small Businesses

Design & Culture

How to Build an Internal Team for Your Branding Project and Clear up Confusion

Design & Culture

How to Effortlessly Book a Brand Designer

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