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Brand Reviews

Design & Culture

Notorieties & Press

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Recent Brand Reviews

Nufs Rebrand: is it eNuf? (Review)

Can You See Me Now? Verizon Rebrand Critique

Verizon has dropped a new brand identity, catapulting them temporarily into the lead for “newest big corporation rebrand”—how exciting.

Spotify Mix: A Dy(i)nam(o)ic Typeface Redesign

When popular brands admit to and embrace sub-cultures, you get some beautiful pieces of design, including this font.

The Lamborghini Brand Refresh: A New Logo, Font, and Future Direction

A beautiful Bull supported by world-class photography, but let down by a custom font: branding is tough.

The LA Clippers Rebrand: A Design Critique

When committees get into a boardroom together and discuss what they'd 'like' to see in a logo, you get the LA Clippers pathetic excuse for a 'brand'.

Pepsi Rebrand: A New Look with a Lack of Substance

I, We, They, No One Loves the 'Updated' New York City Brand Campaign (Review)

Brand Review: Vanderbilt University

Brand Review: Red Deer Polytechnic

The Nokia Rebrand: A New Chapter for the Technology Innovator

Brand Review: Copi

Baskin-Robbins 31 Flavors gets a Branding Refresh by Looking at the Past.

Brand Review: The Identity Crisis of the Washington Commanders’s New Logo

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