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Recent Articles

7 Benefits of a Strong Branding Strategy (Connecting to People and Profit)

A branding strategy is like the blueprint to a building, the tactics on a battlefield—it shapes the way you build, move, and share your brand.

OpenAI's Brand Refresh: When AI Companies Hire Human Designers

We try to unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography, minimalist aesthetic, and animations created, ironically, by humans.

The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment

Design & Culture

Investing in your brand is always an investment, and it can pay off more quickly than most people realize. Let’s talk about it.

Tottenham Hotspur’s Rebrand: A Masterclass in Brand Refinement

A brand refresh so strong, it might win over my son’s soccer loyalty—sorry Man U.

Nufs Rebrand: is it eNuf? (Review)

Can You See Me Now? Verizon Rebrand Critique

Spotify Mix: A Dy(i)nam(o)ic Typeface Redesign

Brand Refresh vs. Rebrand: What’s the Difference?

The Lamborghini Brand Refresh: A New Logo, Font, and Future Direction

Design & Culture

Why Investing in a Strong Brand Matters More than Ever

Design & Culture

Why Brands Need to Innovate to Stay Relevant

How to Create Brand Guidelines in 5 Steps (Tips, Examples + Templates)

Ultimate Guide to a Successful Brand Launch

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