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Recent Articles

OpenAI's Brand Refresh: When AI Companies Hire Human Designers

We try to unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography, minimalist aesthetic, and animations created, ironically, by humans.

Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution

Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.

7 Benefits of a Strong Branding Strategy (Connecting to People and Profit)

A branding strategy is like the blueprint to a building, the tactics on a battlefield—it shapes the way you build, move, and share your brand.

The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment

Design & Culture

Investing in your brand is always an investment, and it can pay off more quickly than most people realize. Let’s talk about it.

Studio Ostendo Among Boise’s Top Branding Agencies on UpCity

Design & Culture

5 Tips for Building an Effective Brand Strategy

Brainstorm, Strategize, and Trademark a New Brand Name (Free Guide and Toolkit)

Design & Culture

10 Rebrand Tips to Make Your Branding More Effective

How to Brand B2B Companies for B2C to Reach New Audiences (7-Steps)

How to Do a Competitive Brand Analysis (with Free Template)

Brand Review: Copi

Branding Strategies to Reach Both B2B and B2C Customers

Brand Strategy Toolkit (Free Download)

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