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Recent Articles

OpenAI's Brand Refresh: When AI Companies Hire Human Designers

We try to unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography, minimalist aesthetic, and animations created, ironically, by humans.

Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution

Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.

7 Benefits of a Strong Branding Strategy (Connecting to People and Profit)

A branding strategy is like the blueprint to a building, the tactics on a battlefield—it shapes the way you build, move, and share your brand.

The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment

Design & Culture

Investing in your brand is always an investment, and it can pay off more quickly than most people realize. Let’s talk about it.

Design & Culture

What’s a Creative Agency? How They Help & How to Find One

How to Craft Your Brand Messaging (Plus Free Template)

Pepsi Rebrand: A New Look with a Lack of Substance

Brand Review: Vanderbilt University

I, We, They, No One Loves the 'Updated' New York City Brand Campaign (Review)

Brand Singularity: The Only Way Schools Will Win in Education

Design & Culture

Why a Recession Is a Great Time to Invest In Your Brand

Brand Review: Red Deer Polytechnic

The Nokia Rebrand: A New Chapter for the Technology Innovator

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