What this Free Toolkit is All About
Standing out from the competition and showing customers who you are from the moment they interact with your brand is the cornerstone of a strong brand identity. From logo, typography, and color to writing tone and voice, your brand extends into every aspect of your business. How do you design an identity that does all of these things? This toolkit will help you do it.
What You’ll Get
Brand Audit Templates
Brand audit templates help you assess the state of your current branding, your competitors’ branding, and opportunities to differentiate.
Brand Attributes Exercise
To help your team come to a consensus about key elements of your brand, the Brand Identity Toolkit includes exercises to draw those out. Use these to speak to key elements you want to convey through your brand.
Branding Brief Template
Whether you take on branding internally or with a professional agency (like Studio Ostendo, hint, hint), a high-quality branding brief keeps your team on the same page throughout the entire branding process.
Brand Identity Checklist
All new brands are more than a logo. This checklist will help ensure you have a comprehensive and cohesive identity.
