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Recent Articles

OpenAI's Brand Refresh: When AI Companies Hire Human Designers

We try to unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography, minimalist aesthetic, and animations created, ironically, by humans.

Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution

Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.

7 Benefits of a Strong Branding Strategy (Connecting to People and Profit)

A branding strategy is like the blueprint to a building, the tactics on a battlefield—it shapes the way you build, move, and share your brand.

The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment

Design & Culture

Investing in your brand is always an investment, and it can pay off more quickly than most people realize. Let’s talk about it.

Design & Culture

How to Effortlessly Book a Brand Designer

Baskin-Robbins 31 Flavors gets a Branding Refresh by Looking at the Past.

Design & Culture

Brand Identity Design for Cities, Towns, and Neighborhoods

Notorieties & Press

Vexilla Axes: Exploring the Potential of Speculative Typography at Typeforce 11

Kaleb Selected Among Peers for Chicago Scholar In Residence Program

Design & Culture

Higher Education Branding: How Brand Design Can Help Institutions Stand Out

Brand Review: The Identity Crisis of the Washington Commanders’s New Logo

Talks & Lectures

ATypI All Over 2020 Talk: New Typographic Environments

Talks & Lectures

Embracing Innovation: Teaching the Visual Arts Online at the 2020 ACCA Pedagogy Symposium

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