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Recent Articles

OpenAI's Brand Refresh: When AI Companies Hire Human Designers

We try to unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography, minimalist aesthetic, and animations created, ironically, by humans.

Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution

Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.

7 Benefits of a Strong Branding Strategy (Connecting to People and Profit)

A branding strategy is like the blueprint to a building, the tactics on a battlefield—it shapes the way you build, move, and share your brand.

The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment

Design & Culture

Investing in your brand is always an investment, and it can pay off more quickly than most people realize. Let’s talk about it.

Design & Culture

Environmental Design

Notorieties & Press

Caeli Typeface Design Named to STA 100 2021

Notorieties & Press

One Island to Another Named to Top 100 Examples of Graphic Design 2020

Studio Ostendo Named One of the Most Reviewed Graphic Design Companies in Chicago

Talks & Lectures

Kaleb Dean Leads a Variable Font Introduction Workshop at Typewknd 2021

Notorieties & Press

Typesphere: Celebrating Innovation in Graphic Design with the Society of Typographic Arts' Top 100

Notorieties & Press

Studio Ostendo Earns a Webby Honoree for Best Website Homepage Design

Talks & Lectures

Kaleb Dean Speaks at Typewknd 2020

Notorieties & Press

Art of Can Chicago 2014: Kaleb Dean

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