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Design & Culture

Design & Culture

Notorieties & Press

Talks & Lectures

Recent Writings

The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment

Why Investing in a Strong Brand Matters More than Ever

3 Lessons on the importance of investing in your brand, according to 450 CMOs.

Why Brands Need to Innovate to Stay Relevant

How leading brands are embracing change to stay ahead of the curve.

Can You See Me Now? Verizon Rebrand Critique

Verizon has dropped a new brand identity, catapulting them temporarily into the lead for “newest big corporation rebrand”—how exciting.

Spotify Mix: A Dy(i)nam(o)ic Typeface Redesign

When popular brands admit to and embrace sub-cultures, you get some beautiful pieces of design, including this font.

Brand Review: Vanderbilt University

Brand Review: Red Deer Polytechnic

Why a Recession Is a Great Time to Invest In Your Brand

The Nokia Rebrand: A New Chapter for the Technology Innovator

5 Tips for Building an Effective Brand Strategy

Studio Ostendo Among Boise’s Top Branding Agencies on UpCity

Brainstorm, Strategize, and Trademark a New Brand Name (Free Guide and Toolkit)

10 Rebrand Tips to Make Your Branding More Effective

Brand Review: Copi

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