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Design & Culture

Design & Culture

Notorieties & Press

Talks & Lectures

Recent Writings

The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment

Why Investing in a Strong Brand Matters More than Ever

3 Lessons on the importance of investing in your brand, according to 450 CMOs.

Why Brands Need to Innovate to Stay Relevant

How leading brands are embracing change to stay ahead of the curve.

Can You See Me Now? Verizon Rebrand Critique

Verizon has dropped a new brand identity, catapulting them temporarily into the lead for “newest big corporation rebrand”—how exciting.

Spotify Mix: A Dy(i)nam(o)ic Typeface Redesign

When popular brands admit to and embrace sub-cultures, you get some beautiful pieces of design, including this font.

How to Do a Competitive Brand Analysis (with Free Template)

How to Brand B2B Companies for B2C to Reach New Audiences (7-Steps)

Brand Strategy Toolkit (Free Download)

Branding Strategies to Reach Both B2B and B2C Customers

How to Do a Rebrand in 10 Steps (With Free Tools, Templates, & More)

The Ultimate Guide to Branding a City, Smart City, or Town (Plus 6 Examples)

5 Tips to Launch Your Rebrand Easily and Successfully

Brand Identity Toolkit (Free Download)

How to Determine the Value of a Rebrand

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