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Design & Culture

Design & Culture

Notorieties & Press

Talks & Lectures

Recent Writings

The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment

Why Investing in a Strong Brand Matters More than Ever

3 Lessons on the importance of investing in your brand, according to 450 CMOs.

Why Brands Need to Innovate to Stay Relevant

How leading brands are embracing change to stay ahead of the curve.

Can You See Me Now? Verizon Rebrand Critique

Verizon has dropped a new brand identity, catapulting them temporarily into the lead for “newest big corporation rebrand”—how exciting.

Spotify Mix: A Dy(i)nam(o)ic Typeface Redesign

When popular brands admit to and embrace sub-cultures, you get some beautiful pieces of design, including this font.

Personal Branding Worksheet (Free Download)

Unlocking the Secrets of SEO: A Comprehensive Overview

How to Create and Use Brand Personas (Free Guide & Template)

How to Find Your Brand Core (Plus Free Workbook Template)

How to Craft Your Brand Messaging (Plus Free Template)

What’s a Creative Agency? How They Help & How to Find One

Pepsi Rebrand: A New Look with a Lack of Substance

Brand Singularity: The Only Way Schools Will Win in Education

I, We, They, No One Loves the 'Updated' New York City Brand Campaign (Review)

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