Nampa Christian Housing Brand Identity & Website Design

Needing housing assistance shouldn’t be shameful or looked down upon, especially when the benefits from your spouse’s service run out.

For Nampa Christian Housing, we wanted to design an identity that was approachable, celebratory, that created community, and was easy to access given the average user is over 55 years old.

Nampa Christian Housing, Inc. was founded in Nampa, Idaho in the late 1960s by members of the Nampa First Christian Church.  Their mission was to build an apartment complex which would serve as affordable housing for low-income seniors in the area.  Using the HUD 202 program, these founders designed and build an apartment building like none ever seen in Nampa. Golden Glow Tower opened in 1969 with 64 rooms, including a live-in manager unit, a common area, and laundry facility.

Nampa Christian Housing is in the process of building additional low-income housing for senior and elderly people in the Treasure Valley.

We wanted to design an identity that didn't patronize people who can no longer afford appropriate housing—the market in Idaho has skyrocketed in recent years, and for many seniors, their benefits ended when their spouses passed away.

As such, the brand needed to be hopeful, charming, and a sense a pride for members of the community. Nampa Christian Housing is the organization dedicated to developing mulitple sites, but each site will be a standalone campus. The brand has to adapt to each location in order to feel 'homely' to residents while still carrying the prowess of NCH so they can continue to develop projects.

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